DIGITAL & SOCIAL MEDIA COMMUNICATION - EXERCISES

Dk Nur Reem Rashah Pg Mohammad Apri (0336605)
Digital & Social Media Communication
Exercises

LECTURE

Week 1 (14/04/2020)

There was no lecture today.

Week 2 (22/04/2020)

We had a lecture about data collection.

Slides:

INSTRUCTIONS

EXERCISES

Week 1 (14/04/2020)

After being briefed on the module, we were instructed to discuss with our chosen partner (Ng Mae Jane) about the following questions:

1. What is analytics?
2. How does analytics drive creative development?

Slides:

Week 2 (22/04/2020)

Subsequently after Mr. Asrizal gave his lecture, we were instructed to discuss with our partner about the following questions:

1. What do you see in Google Analytics?
2. Describe the analytics for 2020, specifically from January 1st to April 21st.

Slides:

Week 3 (28/04/2020)

We were instructed to compare Google Analytics and Adobe Analytics with our partner and discuss on the following questions:

1. What are the differences?
2. "As a designer, which feature is important in Google/Adobe Analytics?

Slides: