PACKAGING & MERCHANDISING DESIGN - PROJECT 1

Dk Nur Reem Rashah Pg Mohammad Apri (0336605)
Packaging and Merchandising Design
Project 1

LECTURES

Week 5
(26/09/2019)

For this week, the lecture was presented by Nicole and Vava.



Week 6
(03/10/2019)

This week's presentation was done by Rausha and Yameen.



INSTRUCTIONS




Project 1

We were consulted about our first project. Most ideas that were approved was the simple fold-over book sleeve with a pocket (Fig 2) and the two handle paper bag (Fig 10).

Book sleeve

Fig 1. Rough sketch- Book sleeve - Idea 1

Fig 2. Rough sketch - Book sleeve, with a pocket for merchandise - Idea 2 

Here the bookmark was rejected as merchandise, so I changed it to complimentary cards instead. This led to a change to a bigger pocket.

Fig 3. First attempt - Progression (1/3)

Fig 4. First attempt (2/3)

Fig 5. First attempt (3/3)

I wasn't sure if the triangle frame would be durable or practical enough so I changed it to another pocket style concept where it'll be a semi-circle shape to compliment the semi-circle flap at the front.

Final outcome - Book sleeve

Fig 6. Chosen template

Fig 7. Design Progression

Fig 8. Final outcome - Outline (Lines pt 0.3 for die cutting), A1 sized

Fig 9. Final outcome - Design, A1 sized

Paperbag and Complementary Merchandise 

Fig 10. Rough sketch - Paper bag - Idea 1 & 2 

Fig 11. Rough sketch - Paper bag - Idea 3 

Fig 12. Paperbag and shopping tag outline

Fig 13. Paperbag and shopping tag design

Fig 14. Consumer complimentary cards (1/2)

Fig 15. Consumer complimentary cards (2/2)

Photos of final outcomes

Fig 16. Book sleeve front

Fig 17. Book sleeve fold

Fig 18. Book sleeve inside compartments

Fig 19. Book sleeve with the draft book and complementary merchandise (complimentary cards)

Fig 20. Book sleeve and complementary merchandise (complimentary cards and shopping tag)

Fig 21. Paperbag (1/2)

Fig 22. Paperbag (2/2)