DIGITAL & SOCIAL MEDIA COMMUNICATION - PROJECT 2

Dk Nur Reem Rashah Pg Mohammad Apri (0336605)

Digital & Social Media Communication

Project 2

LECTURES

Week 5 (12/05/2020)

We were given a lecture about The Four Lenses.

Slides:

Week 6 (19/05/2020)

There was no lecture.

Week 7 (26/05/2020)

There was no lecture.

Week 8 (02/06/2020)

There was no lecture.

Week 9 (09/06/2020)

There was no lecture.

INSTRUCTIONS

PROJECT 2

Week 5 (12/05/2020)

After Mr. Asrizal gave his lecture, we were instructed to continue our progress for this project by discussing about personas and what kind of persona we would have if we were the target audience; high school students, 15-17 year olds. Hence, we had to look back into how it was like when we were at that stage of our lives and emphasize with the thought process 15-17 year olds would have today. So we created empathy maps with our partners to do that.

Empathy map layout:

Ng Mae Jane's empathy map:

My empathy map:

Week 6 (19/05/2020)

My partner and I continued our progress for this project by moving forward to ideation for our survey and listed down potential questions that we could ask our target audience. 

Ideation:

FEEDBACK

Mr Asrizal advised us to ensure that we include questions regarding the behaviour of our target audience. This means that we need to ask what their online behaviour/routine is like - what are they seeing, what content are they engaging with and what content do they not engage with?

Week 7 (26/05/2020)

After receiving feedback on our list of questions, we revised the questions.

Revision:

Week 8 (02/06/2020)

We consulted our current progress for this project.

Slides:

FEEDBACK

Mr. Asrizal suggested to utilise the information we have from our survey and revise our personas based on it. Hence, we had to see which information is relevant to the proposed personas that we currently have.

Week 9 (09/06/2020)

Today, we had another consultation. However, this time we consulted with the client.

Slides:

FEEDBACK

Our client said that what we currently have is good. June stated that it is quite interesting to discover that 15-17 year olds in this modern era seem to be more independent and have mature concerns than previous generations. 

Final outcome for Project 2