CREATIVE BRAND STRATEGY - PROJECT 3
Dk Nur Reem Rashah Pg Mohammad Apri (0336605)
Creative Brand Strategy
Project 3
INSTRUCTIONS
PROJECT 3
Design Outcomes:
Fig 1. Logo Design
Fig 2. Logo Application
Fig 3. Full view of website
Fig 3. Email subscription
Fig 4. Booking Ticket
Fig 5. Website Mockup
Fig 6. Website on mobile (1/3)
Fig 7. Website on mobile (2/3)
Fig 8. Website on mobile (3/3)
Fig 9. QR Ticket (EDM)
Fig 10. Event Schedule (1/2)
Fig 11. Event Schedule (2/2)
Fig 12. Instagram Feed
Fig 13. Carousel postings (1/3)
Fig 14. Carousel postings (2/3)
Fig 15. Carousel postings (3/3)
Fig 16. Event Posters (1/3)
Fig 17. Event Posters (2/3)
Fig 18. Event Posters (3/3)
Fig 19. Event Posters Mockup
Fig 20. Wayfinding
Fig 21. ID Holder Tags
Fig 22. T-shirt Merchandise - Adult - Front (1/2)
Fig 23. T-shirt Merchandise - Adult - Front (2/2)
Fig 24. T-shirt Merchandise - Adult - Back (1/2)
Fig 25. T-shirt Merchandise - Adult - Back (2/2)
Fig 26. T-shirt Merchandise - Children - Front (1/2)
Fig 27. T-shirt Merchandise - Children - Front (2/2)
Fig 27. T-shirt Merchandise - Children - Back
Fig 28. Pin Badges - Children (1/2)
Fig 29. Pin Badges - Children (2/2)
First Draft Slides:
FEEDBACK
Ms. Low said that the earlier stage of this project was done well in terms of strategising the brand positions, values and setting the core activities. However, the overall design direction was on the weak side on creating a coherent visual identity. So she suggested to add a slide to communicate the visual design concept and identify the core graphic elements as well as applying the design on a mock-up templates
Final Slides:
REFLECTIONS
EXPERIENCES
I generally had a good experience studying this module as I learned more about how to build a creative brand strategy. During the phase of finishing up the final project, there were many unexpected amendments in terms of the design outcome compared to the initially proposed ideation. Other than the design direction itself, there was only a minor adjustment to the tagline (from #ARTAIMforlove to #ourtimeoforlove) in order to avoid confusion and encourage the proper pronunciation of the brand name; ar-taim, instead of art-aim.
OBSERVATIONS
Observing my peer's final works was very inspiring and insightful in terms of seeing the different ideas of communicating their creative brand strategy to their designs. It was very exciting to see their work and hear the reasoning behind each design decision made. This also helped me understand the module better by seeing how everything came together for each of our outcomes.
FINDINGS
I found many opportunities to learn from my peers and from this module in terms of grasping a better understanding of design. I was able to learn the different ways of how my peers decided to approach their design problems and formulate their solutions in creative ways. I was also able to learn from the knowledge that this module provided that will be very helpful in my journey to becoming a graphic designer as I still have much to learn from.
FURTHER READING
- Eventbrite article - 'What is Event Marketing? Strategy, Timelines & Templates' (Online Article)
Relevant information to the touchpoints chosen:
- Pre-event page
By creating a pre-event page, you can have a central page to drive people to, use it to capture early interest (all leads that can be contacted later) and it will help build up your SEO authority with Google.
- Social Media
Getting on social media early is important to creating momentum for your event promotion, building a community, and spreading the mission. At this stage you should already have an event hashtag sorted (read this on how to create a good one) and be using it in your social posts.
In the event industry Pulse Report, email was voted the single most effective tactic by event organisers, so it will no doubt be central to your campaign and ticket sales too. With your event now ready for prime time you should get your first major email blast out to your potential attendees, including those who pre-registered.
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