PACKAGING & MERCHANDISING DESIGN

December 04, 2019

PACKAGING & MERCHANDISING DESIGN - EXERCISES

Dk Nur Reem Rashah Pg Mohammad Apri (0336605)
Packaging and Merchandising Design
Exercises

LECTURES

Lecture 1: Introduction to the module
Week 1 (29/08/2019)

Our class began with Mr. Shamsul introducing the module by letting us go through a few of our seniors' work as a reference for what to expect. Other than that, Mr. Shamsul went by asking the class what is "the purpose of packaging?" in order for us to get some insightful thoughts on the module.

Each student was asked to search online at least one purpose of packaging. Essentially, as we gathered information, we were asked to present what we have found and share our newly gained knowledge with the class.

In conclusion, this class activity resulted in having a list of the main purposes of packaging that we will refer to while doing our exercises throughout the module:

1. Safety
2. Brand identity/communication tool
3. Utility
4. Convenience
5. Sustainability.

Lecture 2: History of Packaging

Week 2 (05/09/2019)

Feryn and I presented for this week's lecture.

Slides:

Lecture 3: Colours and Typography in Packaging Design

Week 3 (13/09/2019)

Angeline and Mae Jane presented this week's lecture.

Lecture 4: -
Week 4 (19/09/2019)

No lecture today due to haze.

Lecture 5: -
Week 7 (19/09/2019)

Today, Azmina and Sangeetha presented.

INSTRUCTIONS

EXERCISES

Week 2
(05/09/2019)

We were instructed to do a class exercise whereby we would attempt to create a mock-up of the packaging of our chosen miscellaneous object with the use of art card.

Fig 1. Miscellaneous object

Fig 2. Rough Sketches

Images of the final outcome:

Week 6
(03/10/2019)

Our second exercise centred upon creating a bottle label for an existing beverage. I chose to do a label for Spritzer's Tinge.

Fig 3. Original Tinge Label

Fig 4. Rough sketches

Fig 5. First attempt

Fig 6. The final outcome - Design

Fig 7. Mockup Attempt 1

Fig 8. Mockup Front

Fig 9. Mockup Side (1/2)

Fig 10. Mockup Side (2/2)

Fig 11. Mockup Back

Week 7

(10/10/2019)

Our third exercise consisted of a thermoforming activity. We all had to bring more miscellaneous objects to class along with plastic sheets in order to thermoform. However, it ended up for that most of our objects were either too sharp or didn't have a durable material for it to be thermoform. Though, we did manage to thermoform some objects.