BRAND CORPORATE IDENTITY - PROJECT 3

Dk Nur Reem Rashah Pg Mohammad Apri (0336605)
Brand Corporate Identity
Project 3

INSTRUCTIONS



Project 3

Brand Concept




Overall:

Brand Story:

"CARA Botanicals consist of a wide range of certified organic and natural products that detoxify, nourish and revitalise your skin. Our products are especially catered towards sensitive skin. Though, we also cater towards other skincare needs whereby we have created different collections of skincare sets for each need such as anti-aging for mature skin, oil-free for acne-prone skin, and many more."

Vision Mission:

"At CARA Botanicals, we believe that healthy skin is the most beautiful skin. Our skin is our largest organ and thus, we believe that it should be a priority to look after our skin with products that will truly revitalise and nurture our skin. As two sisters who are passionate about beauty and health, having healthy skin has been important to us from a young age. We have started the development of CARA Botanicals, a company we founded on the values of making a big difference to people’s skin, their self-esteem and offering them a natural, organic healthier alternative."

Concept:

• Organic and natural
• Ethical
• Catered towards different skin types 

"CARA Botanicals will only produce organic, natural skincare - as we believe that it is important to provide a much healthier alternative for women to fully nurture their skin. As we focus on organic products, and often plant and herb-based formulations. This lends itself well to people who want to be chemical-free, but yet want effective products, and are concerned about what they put in and on their bodies.

CARA Botanicals will ensure that the methods used to produce our products are done ethically. This will be accomplished by continuous regulations. We prioritize on catering towards different skin types and skin concerns that women currently face. CARA Botanicals will attempt to find the best solutions to tackle your skin concerns."

Brand Merchandising (Mockups)

Fig 1. Paper Bag

Fig 2. Social Media Ad

Fig 3. Magazine Ad

Fig 4. Shop Sign

Fig 5. Billboard

Brand Product Design (Mockups)

Fig 6. Rose Foam Face Wash (1/2)

Fig 7. Rose Foam Face Wash (2/2)

Fig 8. Rose Face Cream (1/4)

Fig 9. Rose Face Cream (2/4)

Fig 10. Rose Face Cream (3/4)

Fig 11. Rose Face Cream (4/4)

Fig 12. Rose Foam Face Wash Packaging

Fig 13. Rose Face Cream Packaging

Fig 14. Calendula Foam Face Wash Packaging

Fig 15. Calendula Face Cream Packaging

Fig 16. Papaya Foam Face Wash Packaging

Fig 17. Papaya Face Cream Packaging

Fig 18. Tea Tree Foam Face Wash Packaging

Fig 19. Tea Tree Face Cream Packaging

Fig 20. Blueberry Foam Face Wash Packaging

Fig 21. Blueberry Face Cream Packaging

Fig 22. Grapeseed Foam Face Wash Packaging

Fig 23. Grapeseed Face Cream Packaging

Fig 24. Hibiscus Foam Face Wash Packaging

Fig 25. Hibiscus Face Cream Packaging