TYPOGRAPHY - PROJECT 1


10/10/18 - 17/10/18 (Week 7 - Week 8)
Dk Nur Reem Rashah Pg Mohammad Apri (0336605)
Typography
Project 1- Designing Book
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LECTURES

Lecture 7: Types Of Fonts, Text/Tracing-Kerning & Letterspace
(10/10/18) Week 7
  • Types of fonts
1. Serif: written in either Oldstyle, Modern or Square serif.

2. Sans serif: has even stroke weight.

3. Display: decorative fonts used for headlines.

4. Script: mimic handwriting, traditional type.

5. Text: "old-world" feel.

6. Mono-spaced: proportionally spaced font and used in typewriters.

7. Dingbats: symbols of small pieces of art to enhance the general layout.

  • Kerning is referred to the automatic adjustment of space between letters.
  • Letterspacing is adding space between the letters. 
  • Tracking the addition and removal in a word or sentence.
    • Types of tracking: Normal, tight, loose.

Lecture 8: X
(17/10/18) Week 8

There was no lecture.

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INSTRUCTIONS



Text formatting - Leading and spacing (Week 7)

This week's exercise is to aid us in our first project. We were told to do 4 types of alignment; left, right, center and justified.

 Fig 2.0 Right alignment

Fig 2.1 Left alignment

Fig 2.2 Center alignment

Fig 2.3 Justified alignment


Design and Layout (Week 8)

After doing the exercise, we proceeded to do the first project. I decided to do minimal expression and chose left alignment to present my design and layout for this project.

Figure 2.4 First attempt design - cover (pg.1)

 Figure 2.5 First attempt design (pg. 2-3)

  Figure 2.6 First attempt design (pg. 4-5)

  Figure 2.7 First attempt design (pg. 6-7)

 Figure 2.8 First attempt design (pg. 8)



I received feedback for my first attempt on my first project, I was told that I wasn't optimizing the space given. So I decided to do a second attempt on this project.

Figure 2.9 Final design - cover (pg. 1)

Figure 2.10 Final design (pg. 2-3)


Figure 2.11 Final design (pg. 4-5)


Figure 2.12 Final design (pg. 6-7)


Figure 2.13 Final design (pg. 8)




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FEEDBACK

Week 7
Specific feedback: For my first attempt, I was having difficulty in understanding the objective of this project. Mr Shamsul said that instead of expressing text, I was just formatting a layout - which is far from what we're supposed to do. He advised me to read the MIB to ensure that I understand what is expected to be done. I did a second attempt, and Mr. Shamsul commented that there is a limited amount of expression made within my work, though I was heading towards the right direction this time.

Week 8
Specific feedback: I was told that I wasn't optimising the space provided. Hence, I decided to do a second attempt on this project.

REFLECTIONS

Week 7
I felt stressed out in trying to understand whether I was doing what I am expected to do. So I decided to read the MIB again to ensure my understanding of the task.

Week 8
I decided that I needed to redo my project and do a second attempt as I was not satisfied with the outcome

OBSERVATIONS

Week 7
I took notice that it was very hard to format text in terms of kerning, leading and tracking as it was hard to tell if everything aligns correctly.

Week 8
Looking at other students work, I noticed that they did extravagent expressions. I started to reflect on my work and decided that I need to be more expressive in my work.

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Further reading

Fig 3.0 'Design:Type' - Paul Burgess and Tony Seddon

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